STRATEGIC PARTNERSHIPS IN DIRECT MARKETING: MAXIMIZING REACH AND ROI FOR SMALL BUSINESSES

Collaborating with complementary businesses to share direct marketing costs can be a strategic move for small businesses looking to maximize their marketing efforts and reach a wider audience. By partnering with businesses that offer products or services that complement their own, small businesses can pool resources and expertise to create more impactful marketing campaigns. Here are some key benefits and strategies for small businesses to consider when forming partnerships for direct marketing:

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