THE POWER OF COLOR IN BRANDING: HOW DIFFERENT HUES SHAPE CONSUMER PERCEPTION AND INDUSTRY SUCCESS

Color plays a crucial role in branding and marketing, as it has the power to evoke emotions, convey messages, and create associations with a brand. The use of color in branding is not arbitrary; different colors can elicit different responses and perceptions from consumers. In this article, we will explore the significance of color in branding and marketing, and identify which colors work best for specific industries.

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